Discussion Boards – Marketing

3d people - human character , person and speech bubbles . 3d render illustration

Discussion boards go by other names you might have also heard, such as discussion groups, discussion forums, message board, and online forums. It is basically an online “bulletin board.” These boards are generally found on websites and are a discussion space for website members to post, read, and respond to posts by other forum members. A feeling of virtual community often develops between the forum members. These posts are archived for a period of time, and any member reading after the time of conversation, can read and post to it. 

Discussion Boards and Digital Marketing:

It won’t be hard to find forum that contains the audience you would like to reach. They might even already br talking about your product or company.When you are looking for online forums, you will only want to join the ones where the level of conversation is one that you and your company can be associated with. When you plan on using discussion boards for your business, it is a good idea to just observe for a while. Discussion boards have their own tone and community, in order to relate to your audience, you will want to get a feel for who they are and what they are talking about. Another good idea is to remember that this isn’t a place to shove your product or company at people, you want to put yourself out there and gain their trust. These forums are a great way to put a face to your company, and become more human to your consumers. This will leave you more likely to succeed. 

All forums have specific guidelines, be sure to check those before you engage in the conversations. If the guidelines allow you to have a signature, you should create one in the interests of full disclosure. It is important for members to know who you are. 

Check out  5 of the Best Internet Marketing and Online Forums

– Kelsey xox


Video Sharing – Marketing

We live in an age where listening is turning into digital listening. People are a lot more likely to watch a video on a subject, rather than talk face-to-face or ask for advice. Video sharing has enabled us to share our thoughts, ideas, and advice in a way that shows who we are. We can put our own personal flair out there in the world. We can choose to share videos publicly or only to our invited friends. 

We can also search videos. You can find reviews on products, tutorials on how to use products, and watch funny commercials. When you market on a video sharing site, the public will market for you. If you post good content, people will search for it, and share it with their friends and family. 

The top 7 video sharing sites other than YouTube to spread your video across the web are:

1) Vimeo  – Fastest growing platform with serious traffic. There is a free basic account with limitations, and a premium account for $59.99/year with advanced options and bigger space. However, on Vimeo, it’s not likely that you will get as many views as you would on YouTube.

2) Vevo – The perfect place for all music artists and music lovers. The videos are high quality, so you can watch them on your TV. One draw back is that the site blocks some regions from watching certain videos.

3) Dailymotion – A french video sharing site.  the length of the video files is limited to 2 GB and 60 minutes. Also the upload quality to regular users is limited to 1280*720p. However, these restrictions don’t seem to be a real trouble, and Dailymotion can be a good competitor to YouTube.

4) Veoh – An Internet television service that hosts studio content, independent productions and user-generated material.  You can upload videos of any length and embed them on your site or blog. Veoh accepts hundreds of different formats and has an extensive community to participate in.  You may get in touch with other people, rate your favorite videos, leave comments and discuss the videos in channels and forums.

5) Metacafe – A video-sharing website with more than 40 million viewers every month. You can find short videos in the categories of video games, sports, music, movies and TV. The website features a special ranking algorithm that ensures that the uploaded videos are of high quality. Unlike YouTube, Metacafe doesn’t host duplicate videos. Each video can be uploaded only once. One more advantage of Metacafe is that it pays people for posting videos. If your content is popular among users and your video hit 20.000 views, Metacafe will pay you $5 for every 1,000 views.

6) Flickr – Suprise! Flickr isn’t only for sharing images! The site does, offer and provide video hosting. There are also two types of account: a free and a paid one.  A free Flickr account allows you to upload 2 videos per month with restrictions of 90 seconds max, and 150MB size each. A paid account lets upload as much videos as you want, but the same restrictions take place.

7) Break – A highly popular website mainly known for funny videos, movie clips and funny pics. Break accepts major video formats, such as AVI,  WMV, MPG and MOV.  All videos must be no bigger than 60MB. Break provides its users with three ways to upload videos: right from the site page, from your cellphone or you may send a video to Break via email. It’s also possible to add a photo album in JPG, BMP or PNG formats as an addition to your video.

Source: http://www.freemake.com/blog/top-7-free-video-sharing-sites/

I think that video sharing is a great way to market. You can give the public a sense of your corporate culture and values.  The following YouTube video talks about why you should market with YouTube. 

Here is a video that my husband and his brother made. Enjoy.

In the life of a super villain, you must think of new and interesting ways to get answers from your foe. Sit back and learn from Mr. Maniacal, in Times a Thousand!

– Kelsey xox

Social Networking – Marketing

Can you believe that only 10 years ago, there were no such thing as Facebook and Twitter? Even 15 years ago people actually waited to hear from each other because even email wasn’t that popular. 

Believe it or not, social networking has been around since 40, 000 years before the internet! (give or take a few months) Some refer to it as “Neanderthal Networking” – drawing on cave walls. Cave wall drawing were used to communicate stories and warnings to other people. In 146 BC through to the 18th Century there was text messaging with legs – town criers. Town criers ran from place to place spreading the news of the day, and the newest orders from the King. 

In the 17th Century we had newspapers, before the internet it was the only way to hear the news, and do a cross word puzzle. By 1870 there were over 5,000 newspapers in the U.S. alone. In 1938 people had pen pals – one-on-one networking by exchanging letters with people in far off lands. In 1979, the first internet service was created to allow the exchange of emails. by the end of the 1990’s, social network sites have been created. Such as Linkedin, MySpace, Facebook, YouTube, Twitter, Pintrest etc. 

Since the beginning of time, people have craved social interaction with each other, and we have come a long way in that area. When we sit in front of our computer, and now our cellphones, we are no longer separated by the boarders of the world. We can communicate and share with any one (with the help translation).  Not to mention that it is free, unlike making a phone call across the ocean.

When it comes to marketing, social networking is an amazing concept. As I have just mentioned, people crave social interaction. We went from sharing our life experiences occasionally to sharing everything we do and experience in a day. With the click of a button, we can share, review, post, and comment on almost anything online. As a society we are becoming very reliant on the internet to answer our questions and give us solutions to our problems. Social media has paved the way between businesses and consumers. Now consumers can tell the businesses exactly what they want, and the businesses can tailor their products to meet our needs.  A HUGE amount of the population already exist on social media sites, and this will grow in time.  From a business perspective this is amazing news. Your target audience is sitting online, in a reachable and approachable place. Why not tap into that?

The following video discusses how social media marketing affects your business.

For another good read check out Social Media and Society: The Good, The Bad and The Ugly