Discussion Boards – Marketing

3d people - human character , person and speech bubbles . 3d render illustration

Discussion boards go by other names you might have also heard, such as discussion groups, discussion forums, message board, and online forums. It is basically an online “bulletin board.” These boards are generally found on websites and are a discussion space for website members to post, read, and respond to posts by other forum members. A feeling of virtual community often develops between the forum members. These posts are archived for a period of time, and any member reading after the time of conversation, can read and post to it. 

Discussion Boards and Digital Marketing:

It won’t be hard to find forum that contains the audience you would like to reach. They might even already br talking about your product or company.When you are looking for online forums, you will only want to join the ones where the level of conversation is one that you and your company can be associated with. When you plan on using discussion boards for your business, it is a good idea to just observe for a while. Discussion boards have their own tone and community, in order to relate to your audience, you will want to get a feel for who they are and what they are talking about. Another good idea is to remember that this isn’t a place to shove your product or company at people, you want to put yourself out there and gain their trust. These forums are a great way to put a face to your company, and become more human to your consumers. This will leave you more likely to succeed. 

All forums have specific guidelines, be sure to check those before you engage in the conversations. If the guidelines allow you to have a signature, you should create one in the interests of full disclosure. It is important for members to know who you are. 

Check out  5 of the Best Internet Marketing and Online Forums

– Kelsey xox


Social Networking – Marketing

Can you believe that only 10 years ago, there were no such thing as Facebook and Twitter? Even 15 years ago people actually waited to hear from each other because even email wasn’t that popular. 

Believe it or not, social networking has been around since 40, 000 years before the internet! (give or take a few months) Some refer to it as “Neanderthal Networking” – drawing on cave walls. Cave wall drawing were used to communicate stories and warnings to other people. In 146 BC through to the 18th Century there was text messaging with legs – town criers. Town criers ran from place to place spreading the news of the day, and the newest orders from the King. 

In the 17th Century we had newspapers, before the internet it was the only way to hear the news, and do a cross word puzzle. By 1870 there were over 5,000 newspapers in the U.S. alone. In 1938 people had pen pals – one-on-one networking by exchanging letters with people in far off lands. In 1979, the first internet service was created to allow the exchange of emails. by the end of the 1990’s, social network sites have been created. Such as Linkedin, MySpace, Facebook, YouTube, Twitter, Pintrest etc. 

Since the beginning of time, people have craved social interaction with each other, and we have come a long way in that area. When we sit in front of our computer, and now our cellphones, we are no longer separated by the boarders of the world. We can communicate and share with any one (with the help translation).  Not to mention that it is free, unlike making a phone call across the ocean.

When it comes to marketing, social networking is an amazing concept. As I have just mentioned, people crave social interaction. We went from sharing our life experiences occasionally to sharing everything we do and experience in a day. With the click of a button, we can share, review, post, and comment on almost anything online. As a society we are becoming very reliant on the internet to answer our questions and give us solutions to our problems. Social media has paved the way between businesses and consumers. Now consumers can tell the businesses exactly what they want, and the businesses can tailor their products to meet our needs.  A HUGE amount of the population already exist on social media sites, and this will grow in time.  From a business perspective this is amazing news. Your target audience is sitting online, in a reachable and approachable place. Why not tap into that?

The following video discusses how social media marketing affects your business.

For another good read check out Social Media and Society: The Good, The Bad and The Ugly