Webinars – Marketing

In a society of instantaneous feedback – texting, phone calls, messaging, as so on, it only seems right that we can all connect in one space together, no matter where we are. Webinars take the place of face-to-face meetings, which can be a good thing, especially when you don’t have to sit beside the guy with the stinky feet. Webinars have many advantages, such as flexibility, cost-effectiveness, ease of training employees, ease of meeting with clients, and being able to meet with your boss in your pajamas. What could be better?

Before you get your hopes up I should tell you about the disadvantages of Webinars… Oh technology, don’t you love it? Well it doesn’t always love us back, which can definitely be a down fall.  Each computer that is being used, runs the risk of technical difficulties, which always seem to pop up at the worst of times.  I think the most obvious disadvantage, come from the purpose of Webinars – removing face-to-face interactions. Like I previously mentioned, that can be a good thing, but it takes away that personal connection we sometimes need to understand the people around us. When you are meeting with people you may not know well, or may not know you well, body language is important. Your client may not know whether you are screaming irrationally, or just split coffee on your crotch. Nothing beats a face-to-face interaction but I definitely think Webinars are a great use of technology to save costs, and manage everyone’s busy schedules.

Webinars and Marketing:
In the world of marketing, Webinars can be very useful, they are a great tool for learning and collaboration. You have the ability to gather a large audience – in some cases over 500 people. You are in a virtual room with an audience of your choosing, you can give them information, they ask questions, and get immediate feedback. Clever social media marketers have used Webinars to gather information on potential clients. Just like any other meeting, you have to be sure that everybody can attend at the same time, as it is a live event.

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